We all have a responsibility to end poverty and inequality, protect the future of the planet, and ensure everyone has a right to health, justice and prosperity.
Do you have an idea which addresses one of these global challenges?
Get ready, just IMAGINE if ... 2026 will launch in March 2026.
just IMAGINE if ... was founded by British entrepreneur, author and children's welfare campaigner Paul Lindley OBE.
"The phrase 'just imagine if' has stayed with me throughout my life. Imagine a world of gender and racial equality. Imagine a world free from businesses polluting our environment. Imagine if we could make a genuine impact to reduce childhood obesity."
Paul Lindley
This dream led Paul to establish just IMAGINE if…, a university-hosted, business-focused, non-profit competition to address the UN's Sustainable Development Goals.
just IMAGINE if... aims to find people with early-stage, simple business ideas that could provide sustainable solutions to some of the most pressing social, cultural and environmental challenges facing society today, and give them a real chance of development.
Find out how previous just IMAGINE if ... recipients have realised their dreams and tackled a global challenge.
Some of the UK’s leading business people and nationally known entrepreneurs will be on hand to help turn life-changing ideas into reality.
The just IMAGINE if ... business development award is made possible by the generous support of our friends and sponsors.